1075531--2/19/2010--PRICELINE_COM_INC

related topics
{loss, insurance, financial}
{financial, litigation, operation}
{product, market, service}
{personnel, key, retain}
{tax, income, asset}
{regulation, change, law}
{acquisition, growth, future}
{interest, director, officer}
{condition, economic, financial}
{stock, price, operating}
The following risk factors and other information included in this Annual Report should be carefully considered. The risks and uncertainties described below are not the only ones we face. Additional risks and uncertainties not presently known to us may also impair our business operations. If any of the following risks occur, our business, financial We are dependent on the leisure travel industry and certain travel suppliers. Adverse application of state and local tax laws could have an adverse effect on our business and results of operation. Our stock price is highly volatile Our processing, storage, use and disclosure of personal data exposes us to risks of internal or external security breaches and could give rise to liabilities as a result of governmental regulation, conflicting legal requirements or differing views of personal privacy rights. We rely on the performance of highly skilled personnel and, if we are unable to retain or motivate key personnel or hire, retain and motivate qualified personnel, our business would be harmed. Our expansion places a significant strain on our management, technical, operational and financial resources. We are exposed to various counterparty risks. We will be subject to increased income taxes in the event that our foreign cash balances are remitted to the United States Our business is exposed to risks associated with credit card fraud and chargebacks. The unit profitability of certain of our businesses has declined and could continue to decline, as we may be subject to, among other things, competitive pressure and loss or reduction of global distribution system fees.

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