1075531--3/3/2008--PRICELINE_COM_INC

related topics
{financial, litigation, operation}
{debt, indebtedness, cash}
{stock, price, share}
{regulation, change, law}
{personnel, key, retain}
{product, market, service}
{acquisition, growth, future}
{interest, director, officer}
{loss, insurance, financial}
{stock, price, operating}
The following risk factors and other information included in this Annual Report should be carefully considered. The risks and uncertainties described below are not the only ones we face. Additional risks and uncertainties not presently known to us may also impair our business operations. If any of the following risks occur, our business, financial We may be unable to generate sufficient cash to meet future debt, purchase of minority interest and earnout obligations. The repayment of our $570 million Convertible Senior Notes could result in a substantial decrease in our net interest income. Our processing, storage, use and disclosure of personal data exposes us to risks of internal or external security breaches and could give rise to liabilities as a result of governmental regulation, conflicting legal requirements or differing views of personal privacy rights. We rely on the performance of highly skilled personnel and, if we are unable to retain or motivate key personnel or hire, retain and motivate qualified personnel, our business would be harmed. Our expansion places a significant strain on our management, technical, operational and financial resources. The Financial Accounting Standards Board ( FASB ) is considering accounting rule changes that would significantly impact the accounting for our convertible debt. Our outstanding convertible senior notes could result in substantial shareholder dilution. The unit profitability of our airline ticket business has declined and could continue to decline, as we may be subject to, among other things, competitive pressure and loss or reduction of global distribution system fees. Our business is exposed to risks associated with credit card fraud and charge backs. Our stock price is highly volatile We are party to legal proceedings which, if adversely decided, could materially adversely affect us. Regulatory and legal uncertainties could harm our business.

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