1100270--4/17/2008--KRISPY_KREME_DOUGHNUTS

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{financial, litigation, operation}

{interest, director, officer}

{customer, product, revenue}

{cost, contract, operation}

{debt, indebtedness, cash}

{stock, price, operating}

{provision, law, control}

{condition, economic, financial}

{control, financial, internal}

{operation, international, foreign}

{competitive, industry, competition}

{stock, price, share}

RISKS RELATING TO OUR BUSINESS We are subject to ongoing governmental investigations which could require us to pay substantial fines or other penalties or otherwise have a material adverse effect on us. Our potential indemnification obligations and limitations of our director and officer liability insurance could have a material adverse effect on our results of operations and financial condition. We have experienced declines in revenues and have incurred net losses in each of the last three fiscal years and may experience further declines and losses in the future. We rely in part on our franchisees. Disputes with our franchisees, or failures by our franchisees to operate successfully, to develop or finance new stores or build them on suitable sites or open them on schedule, could adversely affect our growth and our operating results. A portion of our growth strategy depends on opening new Krispy Kreme stores internationally. Our ability to expand our store base is influenced by factors beyond our and our franchisees control, which may slow store development and impair our strategy. Currency, economic, political and other risks associated with our international operations could adversely affect our operating results. We are the exclusive supplier of doughnut mixes, other key ingredients and flavors to all domestic Krispy Kreme Company stores. If we have any problems supplying these ingredients, our and our franchisees ability to make doughnuts will be negatively affected. In addition, changes in vendor credit terms could adversely affect our profitability and liquidity. We are the only manufacturer of our doughnut-making equipment. If we have any problems producing this equipment, our stores ability to make doughnuts will be negatively affected. We have only one supplier of glaze flavoring, and any interruption in supply could impair our ability to make our signature hot Original Glazed doughnut. We are subject to franchise laws and regulations that govern our status as a franchisor and regulate some aspects of our franchise relationships. Our ability to develop new franchised stores and to enforce contractual rights against franchisees may be adversely affected by these laws and regulations, which could cause our franchise revenues to decline. Off-premises sales represent a significant portion of our sales. The infrastructure necessary to support off-premises sales results in significant fixed and semi-fixed costs. Also, the loss of one of our large wholesale customers could adversely affect our financial condition and results of operations. We have substantial indebtedness under our secured credit facilities that could adversely impact cash availability for growth and operations and may increase our vulnerability to general adverse economic and industry conditions. Our secured credit facilities impose restrictions and obligations upon us that significantly limit our ability to operate our business, and in the past we have sought and received waivers relating to these restrictions and obligations. RISKS RELATING TO THE FOOD SERVICE INDUSTRY The food service industry is affected by consumer preferences and perceptions. Changes in these preferences and perceptions may lessen the demand for our doughnuts, which would reduce sales and harm our business. The food service industry is affected by litigation, regulation and publicity concerning food quality, health and other issues, which can cause customers to avoid our products and result in liabilities. RISKS RELATING TO OWNERSHIP OF OUR COMMON STOCK The market price of our common stock has been volatile and may continue to be volatile, and the value of any investment may decline. Our charter, bylaws and shareholder rights agreement contain anti-takeover provisions that may make it more difficult or expensive to acquire us in the future or may negatively affect our stock price.

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1100270--4/17/2008--KRISPY_KREME_DOUGHNUTS_INC