1166126--3/30/2010--J_C_PENNEY_CO_INC

related topics
{condition, economic, financial}
{system, service, information}
{personnel, key, retain}
{acquisition, growth, future}
{customer, product, revenue}
{competitive, industry, competition}
{tax, income, asset}
{product, market, service}
{regulation, change, law}
Our Company s growth and profitability depend on the level of consumer confidence and spending. The retail industry is highly competitive, which could adversely impact our sales and profitability. Our sales and operating results depend on customer preferences and fashion trends. Our profitability depends on our ability to source merchandise and deliver it to our customers in a timely and cost-effective manner. The moderation of our new store growth strategy as a result of current economic conditions could adversely impact our future growth and profitability. The failure to retain, attract and motivate our associates, including associates in key positions, could have an adverse impact on our results of operations. Changes in federal, state or local laws and regulations could expose us to legal risks and adversely affect our results of operations. Our operations are dependent on information technology systems; disruptions in those systems could have an adverse impact on our results of operations. Significant changes in discount rates, actual investment return on pension assets, and other factors could affect our earnings, equity, and pension contributions in future periods.

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