1267612--4/2/2009--MELT_INC

related topics
{stock, price, share}
{property, intellectual, protect}
{loan, real, estate}
{condition, economic, financial}
{stock, price, operating}
{cost, operation, labor}
{loss, insurance, financial}
{competitive, industry, competition}
{cost, regulation, environmental}
We commenced our business operations in July, 2003 and opened our first retail store in November, 2003 and thus have a limited operating history. If we cannot successfully manage the risks normally faced by early stage companies, our business may fail. If we are unable to protect our trade name, our efforts to increase public recognition of our Melt brand may be impaired and we may be required to incur substantial costs to protect our trade name. The franchising industry is a highly litigious industry and almost all franchisors have one or many lawsuits filed against it. If we have many lawsuits filed against us, we may be required to incur substaintial costs to defend them, which might result in the loss of some or all of your investment in our common stock. The establishment and maintenance of the brand identity Melt is critical to our future success. If we are unable to promote and maintain our Melt brand, our business could fail. Due to the nature of our products, we will be subject to specific risks unique to the retail frozen desert industry. Because we face intense competition, an investment in our company is highly speculative. Our operations are subject to governmental regulation associated with the food service industry, the operation and enforcement of which may restrict our ability to carry on our business. Because our officers, directors and principal shareholders control a substantial portion of our common stock, investors will have little or no control over our management or other matters requiring shareholder approval. Because we might not have sufficient insurance to cover any losses that may arise, we might have uninsured losses, increasing the possibility that you would lose your investment. Because we can issue additional common shares, purchasers of our common stock may incur immediate dilution and may experience further dilution. Trading on the OTC Bulletin Board may be volatile and sporadic, which could depress the market price of our common stock and make it difficult for our stockholders to resell their shares. Our stock is a penny stock. Trading of our stock may be restricted by the SEC's "Penny Stock" regulations which may limit a stockholder's ability to buy and sell our stock.

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