1425627--4/15/2009--IMAGINE_MEDIA

related topics

{personnel, key, retain}

{product, market, service}

{control, financial, internal}

{system, service, information}

{capital, credit, financial}

{acquisition, growth, future}

{customer, product, revenue}

{property, intellectual, protect}

{competitive, industry, competition}

{regulation, change, law}

{cost, regulation, environmental}

{cost, contract, operation}

Risks Related to Our Business Due to our history of operating losses our auditors are uncertain that we will be able to continue as a going concern. We are subject to risks associated with a small, undercapitalized business We have a history of operating losses and may never be profitable. We may not be able to finance the development of our business, or the terms of future financings could be disadvantageous to our shareholders. We are dependent on one product. We face significant competition in the markets where we operate from competitors with greater financial resources and established operations and revenues, which make it difficult to attract customers and obtain a market share and there can be no assurance that we will be able to compete effectively. Our magazine business is also subject to competition from the rapidly increasing market for internet and new media products and services. We have limited human resources; we need to attract and retain highly skilled personnel and consultants; and we may be unable to manage our growth with our limited resources effectively. Our founder and President has limited experience in operating a magazine, and the Magazine may not be able to attract the necessary high level executive with the appropriate skills and background to increase the Magazine s revenue. Our revenue, expenses and operating results have fluctuated in the past and may do so in the future due to a variety of factors, which precludes our ability to guarantee future revenue streams. We rely primarily on freelance journalists and independent contractors for our magazine feature articles and other content. As we do not control those persons or the source of content, we are at risk at being unable to generate interesting and attractive features and other material content for our future publications. Because we rely on freelance journalists and independent photographers for much of our magazine content, we have an increased risk that our content may infringe upon the copyrights of third parties. The name of our magazine, Image Magazine , may infringe upon the trademark rights of a third party. We could become subject to copyright infringement claims by third-parties which could impair our limited capital resources and potentially result in substantial adverse judgment. We rely on third parties to print our magazine and our reputation and operating results could be harmed if they fail to produce a quality magazine in a timely and cost-effective manner and in sufficient quantities. Because paper and printing costs fluctuate, and increases in labor are unpredictable, such changes could occur and adversely affect our financial results . If general economic trends degrade, trends in advertising spending may fall and reduce our circulation and advertising revenue, which would have a materially negative impact on our business. If we are unable to generate revenues from advertising and sponsorships, or if we were to lose our large advertisers or sponsors, our business would be harmed.

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1425627--4/15/2009--IMAGINE_MEDIA_LTD