21344--2/26/2010--COCA_COLA

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{operation, international, foreign}

{condition, economic, financial}

{cost, regulation, environmental}

{product, liability, claim}

{tax, income, asset}

{acquisition, growth, future}

{financial, litigation, operation}

{regulation, change, law}

{customer, product, revenue}

{system, service, information}

{cost, operation, labor}

{operation, natural, condition}

{gas, price, oil}

{competitive, industry, competition}

Obesity and other health concerns may reduce demand for some of our products. Water scarcity and poor quality could negatively impact the Coca-Cola system's production costs and capacity. Changes in the nonalcoholic beverages business environment could impact our financial results. The recent global credit crisis and its effects on credit and equity market conditions may adversely affect our financial performance. Increased competition could hurt our business. If we are unable to expand our operations in developing and emerging markets, our growth rate could be negatively affected. Fluctuations in foreign currency exchange rates could affect our financial results. If interest rates increase, our net income could be negatively affected. We rely on our bottling partners for a significant portion of our business. If we are unable to maintain good relationships with our bottling partners, our business could suffer. If our bottling partners' financial condition deteriorates, our business and financial results could be affected. Increases in income tax rates or changes in income tax laws could have a material adverse impact on our financial results. Increased or new indirect taxes in the United States or in one or more of our other major markets could negatively affect our business. If we are unable to renew collective bargaining agreements on satisfactory terms, or we or our bottling partners experience strikes, work stoppages or labor unrest, our business could suffer. Increase in the cost, disruption of supply or shortage of energy could affect our profitability. Increase in the cost, disruption of supply or shortage of ingredients or packaging materials could harm our business. Changes in laws and regulations relating to beverage containers and packaging could increase our costs and reduce demand for our products. Significant additional labeling or warning requirements may inhibit sales of affected products. Unfavorable general economic conditions in the United States or in other major markets could negatively impact our financial performance. Unfavorable economic and political conditions in international markets could hurt our business. Changes in commercial and market practices within the European Economic Area may affect the sales of our products. Litigation or legal proceedings could expose us to significant liabilities and damage our reputation. Adverse weather conditions could reduce the demand for our products. If we are unable to maintain our brand image and corporate reputation, our business may suffer. Changes in the legal and regulatory environment in the countries in which we operate could increase our costs or reduce our net operating revenues. Changes in accounting standards could affect our reported financial results. If we are not able to achieve our overall long-term goals, the value of an investment in our Company could be negatively affected. If we are unable to protect our information systems against data corruption, cyber-based attacks or network security breaches, our operations could be disrupted. We may be required to recognize additional impairment charges which could materially affect our financial results. If we do not successfully integrate and manage our Company-owned or controlled bottling operations, our results could suffer. Climate change may negatively affect our business. Global or regional catastrophic events could impact our operations and financial results.

Full 10-K form ▸

21344--2/26/2010--COCA_COLA_CO