316206--2/25/2010--STARWOOD_HOTEL_&_RESORTS_WORLDWIDE

related topics

{investment, property, distribution}

{operation, natural, condition}

{cost, contract, operation}

{acquisition, growth, future}

{loan, real, estate}

{condition, economic, financial}

{product, market, service}

{debt, indebtedness, cash}

{property, intellectual, protect}

{regulation, change, law}

{loss, insurance, financial}

{operation, international, foreign}

{customer, product, revenue}

{tax, income, asset}

{cost, regulation, environmental}

{regulation, government, change}

{competitive, industry, competition}

The Current Recession in the Lodging Industry and the Global Economy Generally Will Continue to Impact Our Financial Results and Growth. We Must Compete for Customers. We Must Compete for Management and Franchise Agreements. Any Failure to Protect Our Trademarks Could Have a Negative Impact on the Value of Our Brand Names and Adversely Affect Our Business. Significant Owners of Our Properties May Concentrate Risks. The Hotel Industry Is Seasonal in Nature. Third Party Internet Reservation Channels May Negatively Impact Our Bookings. A Failure to Keep Pace with Developments in Technology Could Impair Our Operations Or Competitive Position. Our Businesses Are Capital Intensive. Our Real Estate Investments Subject Us to Numerous Risks. Our Dependence on Hotel and Resort Development Exposes Us to Timing, Budgeting and Other Risks. We May Be Subject To Environmental Liabilities. International Operations Are Subject to Unique Political and Monetary Risks. Risks Relating to Operations in Syria Risks Relating to Debt Financing Our Debt Service Obligations May Adversely Affect Our Cash Flow. We Have Little Control Over the Availability of Funds Needed to Fund New Investments and Maintain Existing Hotels. Volatility in the Credit Markets Will Continue to Adversely Impact Our Ability to Sell the Loans That Our Vacation Ownership Business Generates. Risks Relating to So-Called Acts of God, Terrorist Activity and War Risks Related to Pandemic Diseases Our Insurance Policies May Not Cover All Potential Losses Our Acquisitions/Dispositions and Investments In New Brands May Ultimately Not Prove Successful And We May Not Realize Anticipated Benefits Investing Through Partnerships or Joint Ventures Decreases Our Ability to Manage Risk Our Vacation Ownership Business is Subject to Extensive Regulation and Risk of Default Risks Related to Privacy Initiatives Risks Related to Our Ability to Manage Growth Failure of the Trust to Qualify as a REIT Would Increase Our Tax Liability. Evolving Government Regulation Could Impose Taxes or Other Burdens on Our Business.

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316206--2/25/2010--STARWOOD_HOTEL_&_RESORTS_WORLDWIDE_INC