317540--3/13/2009--COCA_COLA_BOTTLING_CO_CONSOLIDATED

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{product, market, service}

{condition, economic, financial}

{cost, operation, labor}

{regulation, change, law}

{customer, product, revenue}

{capital, credit, financial}

{cost, regulation, environmental}

{gas, price, oil}

{tax, income, asset}

{operation, natural, condition}

{loan, real, estate}

{product, liability, claim}

{stock, price, operating}

{system, service, information}

{loss, insurance, financial}

The Company may not be able to respond successfully to changes in the marketplace. Changes in how significant customers market or promote the Company s products could reduce revenue. Changes in public and consumer preferences related to nonalcoholic beverages could reduce demand for the Company s products and reduce profitability. The Company s sales can be impacted by the health and stability of the general economy. Miscalculation of the Company s need for infrastructure investment could impact the Company s financial results. The Company s inability to meet requirements under its beverage agreements could result in the loss of distribution rights. Material changes in, or the Company s inability to satisfy, the performance requirements for marketing funding support, or decreases from historic levels of marketing funding support, could reduce the Company s profitability. Changes in The Coca-Cola Company s and other beverage companies levels of advertising, marketing spending and product innovation could reduce the Company s sales volume. The inability of the Company s aluminum can or plastic bottle suppliers to meet the Company s purchase requirements could reduce the Company s profitability. The inability of the Company to offset higher raw material costs with higher selling prices, increased bottle/can volume or reduced expenses could have an adverse impact on the Company s profitability. Sustained increases in fuel prices or the inability of the Company to secure adequate supplies of fuel could have an adverse impact on the Company s profitability. Sustained increases in workers compensation, employment practices and vehicle accident costs could reduce the Company s profitability. Sustained increases in the cost of employee benefits could reduce the Company s profitability. Product liability claims brought against the Company or product recalls could negatively affect the Company s business, financial results and brand image. Technology failures could disrupt the Company s operations and negatively impact the Company s business. Changes in interest rates could adversely affect the profitability of the Company. The Company s credit rating could be negatively impacted by The Coca-Cola Company. Changes in legal contingencies could adversely impact the Company s future profitability. Legislative changes that affect the Company s distribution and packaging could reduce demand for the Company s products or increase the Company s costs. Additional taxes resulting from tax audits could adversely impact the Company s future profitability. Natural disasters and unfavorable weather could negatively impact the Company s future profitability. Issues surrounding labor relations could adversely impact the Company s future profitability and/or its operating efficiency. The Company s ability to change distribution methods and business practices could be negatively affected by United States bottler system disputes. Management s use of estimates and assumptions could have a material effect on reported results. The Company has experienced public policy challenges regarding the sale of soft drinks in schools, particularly elementary, middle and high schools. Recent volatility in the financial market may negatively impact the Company s ability to access the credit markets. The concentration of the Company s capital stock ownership with the Harrison family limits other stockholders ability to influence corporate matters.

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317540--3/13/2009--COCA_COLA_BOTTLING_CO_CONSOLIDATED_/DE/