317540--3/14/2007--COCA_COLA_BOTTLING_CO_CONSOLIDATED

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Lower than expected selling prices resulting from increased marketplace competition could adversely affect the Company s profitability. Changes in how significant customers market or promote the Company s products could reduce revenue. Changes in public and consumer preferences related to nonalcoholic beverages could reduce demand for the Company s products and reduce profitability. The Company s inability to meet requirements under its bottling contracts could result in the loss of distribution rights. Material changes in, or the Company s inability to meet, the performance requirements for marketing funding support, or decreases from historic levels of marketing funding support, could reduce the Company s profitability. Changes in The Coca-Cola Company s and other beverage companies levels of advertising, marketing spending and brand innovation could reduce the Company s sales volume. The inability of the Company s aluminum can or plastic bottle suppliers to meet the Company s purchase requirements could reduce the Company s profitability. The inability of the Company to offset higher raw material costs with higher selling prices, increased bottle/can sales volume or reduced expenses could have an adverse impact on the Company s profitability. Sustained increases in fuel costs or the inability of the Company to secure adequate supplies of fuel could have an adverse impact on the Company s profitability. Sustained increases in workers compensation, employment practices and vehicle accident costs could reduce the Company s profitability. Sustained increases in the cost of employee benefits could reduce the Company s profitability. Changes in interest rates could adversely affect the profitability of the Company. The Company s credit rating could be impacted by The Coca-Cola Company. Changes in legal contingencies could impact the Company s future profitability. Additional taxes resulting from tax audits could impact the Company s future profitability. Natural disasters and unfavorable weather could impact the Company s future profitability. Issues surrounding labor relations could impact the Company s future profitability and/or its operating efficiency. The Company s ability to change distribution methods and business practices could be affected by United States bottler system disputes. Management s use of estimates and assumptions could have a material effect on reported results. The Company s Board of Directors has the ability to declare dividends on the Company s Common Stock without declaring equal or any dividends of the Company s Class B Common Stock. The Company has experienced public policy challenges regarding the sale of soft drinks in schools, particularly elementary, middle and high schools. The concentration of the Company s capital stock ownership with the Harrison family will limit other stockholders ability to influence corporate matters.

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317540--3/14/2007--COCA_COLA_BOTTLING_CO_CONSOLIDATED_/DE/