317540--3/18/2010--COCA_COLA_BOTTLING_CO_CONSOLIDATED

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Recently announced and completed acquisitions of bottlers by their franchisors may lead to uncertainty in the Coca-Cola bottler system or adversely impact the Company. Changes in how significant customers market or promote the Company s products could reduce revenue. Changes in public and consumer preferences related to nonalcoholic beverages could reduce demand for the Company s products and reduce profitability. The Company s sales can be impacted by the health and stability of the general economy. Miscalculation of the Company s need for infrastructure investment could impact the Company s financial results. The Company s inability to meet requirements under its beverage agreements could result in the loss of distribution rights. Material changes in, or the Company s inability to satisfy, the performance requirements for marketing funding support, or decreases from historic levels of marketing funding support, could reduce the Company s profitability. Changes in The Coca-Cola Company s and other beverage companies levels of advertising, marketing spending and product innovation could reduce the Company s sales volume. The inability of the Company s aluminum can or plastic bottle suppliers to meet the Company s purchase requirements could reduce the Company s profitability. The inability of the Company to offset higher raw material costs with higher selling prices, increased bottle/can volume or reduced expenses could have an adverse impact on the Company s profitability. Sustained increases in fuel prices or the inability of the Company to secure adequate supplies of fuel could have an adverse impact on the Company s profitability. Sustained increases in workers compensation, employment practices and vehicle accident claims costs could reduce the Company s profitability. Sustained increases in the cost of employee benefits could reduce the Company s profitability. Product liability claims brought against the Company or product recalls could negatively affect the Company s business, financial results and brand image. Technology failures could disrupt the Company s operations and negatively impact the Company s business. Changes in interest rates could adversely affect the profitability of the Company. The level of the Company s debt could restrict the Company s operating flexibility and limit the Company s ability to incur additional debt to fund future needs. The Company s credit rating could be negatively impacted by The Coca-Cola Company. Recent volatility in the financial market may negatively impact the Company s ability to access the credit markets. Changes in legal contingencies could adversely impact the Company s future profitability. Legislative changes that affect the Company s distribution, packaging and products could reduce demand for the Company s products or increase the Company s costs. Additional taxes resulting from tax audits could adversely impact the Company s future profitability. Natural disasters and unfavorable weather could negatively impact the Company s future profitability. Global climate change or legal, regulatory, or market responses to such change could adversely impact the Company s future profitability. Issues surrounding labor relations could adversely impact the Company s future profitability and/or its operating efficiency. The Company s ability to change distribution methods and business practices could be negatively affected by United States bottler system disputes. Management s use of estimates and assumptions could have a material effect on reported results. Obesity and other health concerns may reduce demand for some of the Company s products. The Company has experienced public policy challenges regarding the sale of soft drinks in schools, particularly elementary, middle and high schools. The concentration of the Company s capital stock ownership with the Harrison family limits other stockholders ability to influence corporate matters.

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317540--3/18/2010--COCA_COLA_BOTTLING_CO_CONSOLIDATED_/DE/