47111--2/19/2010--HERSHEY_CO

related topics
{cost, regulation, environmental}
{customer, product, revenue}
{gas, price, oil}
{cost, contract, operation}
{regulation, government, change}
{system, service, information}
{acquisition, growth, future}
{condition, economic, financial}
{product, market, service}
{competitive, industry, competition}
{product, liability, claim}
{stock, price, operating}
{operation, natural, condition}
Issues or concerns related to the quality and safety of our products, ingredients or packaging could cause a product recall and/or result in harm to the Company s reputation, negatively impacting our operating results. Increases in raw material and energy costs along with the availability of adequate supplies of raw materials could affect future financial results. Market demand for new and existing products could decline. Increased marketplace competition could hurt our business. Price increases may not be sufficient to offset cost increases and maintain profitability or may result in sales volume declines associated with pricing elasticity. Disruption to our supply chain could impair our ability to produce or deliver our finished products, resulting in a negative impact on our operating results. Our financial results may be adversely impacted by the failure to successfully execute acquisitions, divestitures and joint ventures. Changes in governmental laws and regulations could increase our costs and liabilities or impact demand for our products. Political, economic, and/or financial market conditions could negatively impact our financial results. International operations could fluctuate unexpectedly and adversely impact our business. Disruptions, failures or security breaches of our information technology infrastructure could have a negative impact on our operations. Future developments related to the investigation by government regulators of alleged pricing practices by members of the confectionery industry could impact our reputation, the regulatory environment under which we operate, and our operating results. Pension costs or funding requirements could increase at a higher than anticipated rate.

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