701985--3/27/2009--LIMITED_BRANDS

related topics

{condition, economic, financial}

{property, intellectual, protect}

{customer, product, revenue}

{personnel, key, retain}

{cost, regulation, environmental}

{acquisition, growth, future}

{financial, litigation, operation}

{capital, credit, financial}

{operation, international, foreign}

{system, service, information}

{competitive, industry, competition}

{product, market, service}

{debt, indebtedness, cash}

{stock, price, operating}

{regulation, government, change}

Our revenue, profit results and cash flow are sensitive to, and may be adversely affected by, general economic conditions, consumer confidence and spending patterns. The global economic crisis could also impair the solvency of our suppliers, customers and other counterparties. The global economic crisis could have a material adverse effect on our liquidity and capital resources. Our net sales depend on a volume of traffic to our stores and the availability of suitable lease space. Our net sales, operating income and inventory levels fluctuate on a seasonal basis. Our ability to grow depends in part on new store openings and existing store remodels and expansions. Our plans for international expansion include risks that could materially adversely impact our growth. Our licensees could take actions that could harm our business or brand images. Our direct channel business includes risks that could have a material adverse effect on our financial condition or results from operations. Our failure to protect our reputation could have an adverse effect on our brand images. Our failure to adequately protect our trade names and trademarks could have a negative impact on our brand images and limit our ability to penetrate new markets. Our results can be adversely affected by market disruptions. Our stock price may be volatile. Our failure to maintain our credit rating could negatively affect our ability to access capital and would increase our interest expense. We may be unable to service our debt. Our inability to compete favorably in our highly competitive segment of the retail industry could negatively impact our results. Our inability to remain current with fashion trends and launch new product lines successfully could negatively impact the image and relevance of our brands. We may be unable to retain key personnel. We may be unable to attract, develop and retain qualified employees and manage labor costs. We rely significantly on foreign sources of production and maintenance of operations in foreign countries. Our manufacturers may not be able to manufacture and deliver products in a timely manner and meet quality standards. Our results may be adversely affected by fluctuations in energy costs. We may be adversely impacted by increases in costs of mailing, paper and printing. We self-insure certain risks and may be adversely impacted by unfavorable claims experience. We significantly rely on our ability to implement and sustain information technology systems. We may fail to comply with regulatory requirements. We may be subject to certain legal matters.

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701985--3/27/2009--LIMITED_BRANDS_INC