724606--2/22/2008--PANERA_BREAD_CO

related topics
{acquisition, growth, future}
{condition, economic, financial}
{cost, operation, labor}
{operation, international, foreign}
{regulation, change, law}
{personnel, key, retain}
{system, service, information}
{property, intellectual, protect}
{financial, litigation, operation}
{loan, real, estate}
{regulation, government, change}
{cost, regulation, environmental}
We may not be successful in convincing our customers of the benefits of paying our prices for higher-quality food. Customer preferences and traffic could be negatively impacted by health concerns about the consumption of certain products. Our failure or inability to protect our brand, trademarks or other proprietary rights could adversely affect our business and competitive position. Competition may adversely affect our operations and results of operations. Loss of senior management or the inability to recruit and retain other associates could adversely affect our future success. Our ability to increase our revenue and operating profits could be adversely affected if we are unable to execute our growth strategy. Our growth strategy depends on continued development by our franchisees. If our franchisees do not continue to successfully open new bakery-cafes, our business could be adversely affected. We intend to expand into foreign markets and therefore, we may be exposed to uncertainties and risks, which could negatively impact our results of operations. If we fail to comply with governmental regulations or if these regulations change, our business could suffer. Rising insurance costs could negatively impact our profitability. We are subject to complaints and litigation that could have an adverse effect on our business. If we are unable to protect our customers credit card data, we could be exposed to data loss, litigation and liability, and our reputation could be significantly harmed. We are subject to periodic new accounting pronouncements that could have a material adverse impact on our profitability or results of operations. We periodically acquire existing bakery-cafes from our franchisees or ownership interests in other restaurant or bakery-cafe concepts, which could adversely affect our results of operations. Our operating results fluctuate due to a number of factors, some of which may be beyond our control, and any of which may adversely affect our financial condition. Our investments of certain cash balances in short-term investments are subject to risks which may cause losses and affect the liquidity of these investments.

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