77476--2/15/2008--PEPSICO_INC

related topics
{cost, regulation, environmental}
{customer, product, revenue}
{product, market, service}
{system, service, information}
{personnel, key, retain}
{operation, international, foreign}
{financial, litigation, operation}
{competitive, industry, competition}
{operation, natural, condition}
Demand for our products may be adversely affected by changes in consumer preferences and tastes or if we are unable to innovate or market our products effectively. Any damage to our reputation could have an adverse effect on our business, financial condition and results of operations. If we are not able to build and sustain proper information technology infrastructure, successfully implement our ongoing business transformation initiative or outsource certain functions effectively our business could suffer. Our operating results may be adversely affected by increased costs, disruption of supply or shortages of raw materials and other supplies. Our business could suffer if we are unable to compete effectively. Disruption of our supply chain could have an adverse effect on our business, financial condition and results of operations. Trade consolidation, the loss of any key customer, or failure to maintain good relationships with our bottling partners could adversely affect our financial performance. Changes in the legal and regulatory environment could limit our business activities, increase our operating costs, reduce demand for our products or result in litigation. If we are unable to hire or retain key employees, it could have a negative impact on our business. Our business may be adversely impacted by unfavorable economic or environmental conditions or political or other developments and risks in the countries in which we operate.

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