800458--6/14/2010--RENTRAK

related topics

{customer, product, revenue}

{product, market, service}

{personnel, key, retain}

{acquisition, growth, future}

{system, service, information}

{operation, international, foreign}

{regulation, government, change}

{condition, economic, financial}

Economic conditions could negatively impact our business. If we fail to successfully integrate and manage the international business operations we acquired from The Nielsen Company in January 2010, we may not realize the expected benefits of the acquisition and management and other resources may be diverted. We may acquire or invest in other companies, products or technologies, which may be costly, dilutive to shareholders and, in the event we experience difficulties in assimilating and integrating the personnel, technologies, operating systems and products and services of acquired businesses, less beneficial than we anticipate. We have recently acquired operations outside of the United States that will subject us to legal, business, political, cultural and other risks of international operations. If our efforts to attract, retain and grow our base of Participating Retailers are not successful, our operations may be adversely affected. Our Participating Retailers could establish relationships with Program Suppliers and enter into direct revenue sharing agreements. Our Participating Retailers may have financial difficulties and fail to satisfy their obligations to us. If we lose a significant Program Supplier or large number of smaller Program Suppliers, our Program Suppliers fail to maintain the quality and volumes of content, or there are adverse changes in the terms of our revenue sharing agreements with Program Suppliers, our revenues may decline. Our Participating Retailers may lose a competitive advantage if Program Suppliers change the timing of the release of movies to the various distribution channels. The future success of our company is highly dependent on our ability to maintain and grow our base of clients who subscribe to our Essentials We may be unable to obtain requisite data and other content to source our systems which provide our Essentials Our Essentials services are highly dependent on employees who are skilled and experienced in information technologies. The market for on demand advertising has been slow to develop and may not grow for several years. Multi-Screen Essentials faces various obstacles to widespread market adoption, including competition from companies with significantly greater resources than us. Measurement services are receiving a high level of consumer group and government scrutiny relating to the privacy issue around the methodologies used in targeted advertising. Our DRS business is dependent on the studios maintaining direct revenue sharing relationships with brick-and-mortar and online retailers. We face intense competition in the markets in which we operate and those in which we are currently developing new service offerings. Our Home Entertainment Division is challenged by the combined effects of technological advancements, changing consumer behaviors and demand, and fundamental changes affecting the industries in which the division operates. Our services are highly dependent on the effective and efficient use of technology and our overall information management infrastructure. The loss of our executive officers and key employees could have an adverse impact on our business and development initiatives.

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800458--6/14/2010--RENTRAK_CORP