870826--4/15/2010--VALUEVISION_MEDIA

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The failure to secure suitable placement for our television programming and the expansion of digital cable systems could adversely affect our ability to attract and retain television viewers and could result in a decrease in revenue. We may not be able to continue to expand or could lose some of our programming distribution if we cannot negotiate profitable distribution agreements or because of the ongoing shift from analog to digital programming. NBCU and GE Equity have the ability to exert significant influence over us and have the right to disapprove of certain actions by us. Expiration of the NBC branding license would require us to pursue a new branding strategy that may not be successful. Competition in the general merchandise retailing industry and particularly the live home shopping and e-commerce sectors could limit our growth and reduce our profitability. We may not be able to maintain our satellite services in certain situations, beyond our control, which may cause our programming to go off the air for a period of time and cause us to incur substantial additional costs. The FCC could limit must-carry rights, which would impact distribution of our television home shopping programming and might impair the value of our Boston FCC license. We may be subject to product liability claims for on-air misrepresentations or if people or properties are harmed by products sold by us. Our ValuePay installment payment program could lead to significant unplanned credit losses if our credit loss rate was to materially deteriorate. Failure to comply with existing laws, rules and regulations, or to obtain and maintain required licenses and rights, could subject us to additional liabilities. We may be subject to claims by consumers and state and federal authorities for security breaches involving customer information, which could materially harm our reputation and business. The unanticipated loss of several of our larger vendors could impact our sales on a temporary basis. Many of our key functions are concentrated in a single location, and a natural disaster could seriously impact our ability to operate. We could be subject to additional sales tax collection obligations and claims for uncollected amounts.

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870826--4/15/2010--VALUEVISION_MEDIA_INC